Blue ID at a glance

Blue ID is a company with a proven track record spanning several decades. We focus exclusively on the financial sector, helping organizations streamline and personalize their reporting documents to create a winning combination of lower costs and more effective customer communications.

Blue ID’s heritage dates back to pioneering work in the early 1990s by two of Blue ID’s founding partners Cam Shapansky and Brent Klassen, who were then with Information Design Works, a traditional marketing agency. 

Over the years, this team continued bringing forward leading-edge design ideas and pushing the capabilities of document production technologies. In 2011, our award-winning financial communications division became known as Blue ID with a focus on meeting the needs of major banks, investment firms, insurance companies, and other financial organizations,

True to our legacy, Blue ID continues to lead the financial communications industry as it explores new digital frontiers for highly variable documents.


What we'll do for you

Blue ID helps financial organizations transform their communications to build better customer relationships and drive results.

We're a full-service agency

  • Marketing strategists          
  • Communications consultants
  • Information Designers          
  • Business Analysts
  • Composition Programmers          
  • Data Specialists    
  • Copywriters          
  • Senior Graphic Designers
  • Production Artists          
  • Production Coordinators
  • Project/Account Managers
  • Administrative Support 

Blue ID was honoured to be recognized for our contribution to the financial advisory community.

Radius award

Our CRM2 Navigator advisor education and training program was selected as an Award Finalist for Outstanding Service Provider of the Year.