How can a well-designed statement save us money?
Good statement design can help save money because it:
* Makes your statement easier to understand, resulting in fewer calls to your customer call centre.
* Create operational efficiencies…
Good statement design can help save money because it:
* Makes your statement easier to understand, resulting in fewer calls to your customer call centre.
* Create operational efficiencies.
* Results in fewer print impressions, saving print and postage costs.
* Drives customers toward less-expensive, richer engagements online.
Can our statement actually produce revenue?
Studies show that 95% of transactional mail gets opened and the average person spends three minutes reading the document.
Studies show that 95% of transactional mail gets opened and the average person spends three minutes reading the document. This is a great opportunity to cross-sell or up-sell products in a relevant, timely way.
Marketing messages are favourably received when they are relevant to the recipient. Blue ID customer testing shows that although people typically say they don’t want marketing messages on their transactional documents, their concerns disappear if the messages are relevant to their concerns and questions.
How can we make our statement more relevant to our customers?
Colour and personalization are a powerful combination: use of full-colour personalization boosts marketing response rates by as much as 500%…
Colour and personalization are a powerful combination: use of full-colour personalization boosts marketing response rates by as much as 500%, according to one study (Romano & Broudy).
Statements gain relevance when they deliver timely messages that reflect the customer’s interests and preferences, and when messaging is reinforced across all channels (statements, advertising, call scripts, branch promotions, etc.).
How can we get more customers online?
A statement can be a driver to the Web as well as a report on the Web.
A statement can be a driver to the Web as well as a report on the Web. It can encourage customers to visit your website for more information. It can highlight extra features and tools available online, such as a mortgage payment calculator or a comparison of different accounts and their features and benefits. Statements can help drive the transition to paperless communications, as Blue ID has demonstrated through several “Go Paperless” campaigns that showed great results!
