What we'll do for you

Blue ID can help you transform your communications programs by using data-driven content to build relationships and speak directly to customers. The buzzword for this approach is “transpromo,” which simply means using transactional document to deliver promotional messages. Blue ID is a leader in this field. We believe that:

* Every “page” should start as a clean slate
* Every communication should personalize itself according to the needs and interests of its recipient
* Every communication should reflect the information the recipient has already shared with the organization

The starting point of any great statement redesign is our BluePrinting consulting process. We listen closely to your key stakeholders to help identify opportunities, develop strategy, and plan and prioritize.

We establish high-level objectives for activation, retention, lifecycle marketing, regulatory compliance, and rewards, to name a few. We hold information-gathering interviews with individual stakeholders to drill deeper into the details, and then create a comprehensive statement messaging strategy report that compiles findings and makes specific recommendations.

At the end of this phase, Blue ID delivers aspirational designs that map your requirements and aspirations onto a statement concept. Using proven design and navigational principles, this concept elevates your brand, directs user behaviour and response, and saves money through operational efficiencies. The concept serves as the road map and vision to producing a successful transactional document.

Blue ID offers a uniquely comprehensive set of capabilities, from strategy to design, building, and hosting applications. It starts with strategy consulting to set overall direction. Next, we design your statement to make it look great while accommodating variable messaging. Then we build your transactional document using Dialogue, a powerful platform for creating personalized communications. Our service offering also features:

Customer Testing. Testing statement design ideas with customers is an integral part of any statement redesign project. The aim of excellent information design is to create a document that is attractive to look at and easy to use, where the information flow is intuitive and customer questions are addressed. Blue ID will prepare a research report that gives detailed insights into your customers’ reactions to the new design, along with recommendations based on findings.

Design Specifications. This blueprint for the printed statement is used by marketers, developers and programmers. We’ll develop a design specification document that sets out detailed information about the typographical hierarchy (font families, weights and sizes) and the design grid (what lines up where on the page), as well as information on the preprint design, colours used, and the organizational structure of the information.

Business Rules. These rules define the individual data elements required to create the new statement(s) in an automated environment. They specify the logic that governs the flow of the document, and the rules that dictate when individual components are printed or suppressed within the document production process.

Launch. We’ll help you develop a comprehensive launch plan that includes promotional materials and a training curriculum.