A Major American Pension Management Company
I Could Have Been an Email
Blue ID helped a financial services corporation encourage members to receive financial documents by e-delivery instead of regular mail. Blue ID developed the “I Could Have Been an Email” tagline and graphic for financial statements, envelopes, and other materials. Over two years, 20 percent of members opted in and the paperless communications plan saved $500,000. The campaign won a 2010 Communicator Award for marketing effectiveness in an integrated campaign.