OUR WORK

INFO

CLIENT:

A Major American Pension Management Company

PROJECT:

Retire Paper

ABOUT:

Blue ID developed an effective, compelling message to encourage participating employers within a financial services corporation to convert their entire plans to paperless. By introducing a popular character, Paper, and inviting everyone to help him retire, Blue ID helped the sign-up goals for the paperless communications campaign exceed the first-year goal by more than 60 percent.